Like one of those small plants that we discover in unexpected places, an herb that comes out of the crack and survives, that's how Cruda was born. It's not just about shoes, it's about emerging, believing, making the right decisions with the right energy. Cruda is intense, courageous, who understands and appreciates the differences, honest, just like the plant that we find with astonishment through a fissure, on the edge of the sidewalk, through the concrete, as if each of its parts was shaped to withstand the inclemencies.